Daria V.

Principal Product Designer

12+ years of design, from large consumer products to B2B to small apps of my own. A degree in physics, a past in marketing, and lately all in on AI: designing agent behavior and building my prototypes in code.


AI Sales Agent & Messenger · Fin (Intercom) · 2025–2026

Intercom built its name on customer support, then expanded into the broader customer-agent space, starting with sales.

I led design for the inbound B2B AI sales agent: the agent’s behavior, the configuration experience, and the end-user side, where I proposed a new form factor, a floating input we called Spotlight. It went GA in March 2026 and found PMF, with Anthropic among the early customers. See it live: fin.ai/sales.

The messenger has always been an extremely sensitive, high-impact surface, demanding polish and broad alignment. I explored a wide range of visual concepts and small interaction details. More about the visual design on our blog.

Full spread of Spotlight messenger visual explorations

The experience is deeply interactive, so I did most of the exploration in code, which made it easier to demo, evaluate and hand off to eng. One example: the tint algorithm that samples the page behind the messenger as you scroll and recolors its window in real time.

The prototype codebase in the IDE

AI Voice Mode · Fin (Intercom) · 2026

Fin is text-first, but I’d long argued that voice is its natural complement, with tools like WhisperFlow making voice input mainstream. Real-time voice-to-voice is non-trivial to fit into a messenger, so to validate engagement we shipped it for our own Fin on the marketing site first.

I built the prototype end to end: a real-time voice API wired into visuals I created for the mode, with three shaders and moving particles.

Procedures · Fin (Intercom) · 2025

Procedures are how customers control an AI agent’s behavior in complex cases: fin.ai/procedures. Nothing like it existed on the market; I led the design of the interaction model from scratch, shipped first for the Fin Service Agent in 2025.

I then explored unifying the model across the whole agent suite, from strict step-by-step processes to loose, goal-based instructions. Everything shown here is my own working prototype: the different editing interactions as well as AI-assisted validation, with a real compiler behind it.

AI Shopping Agent · Fin (Intercom) · 2026

An AI shopping assistant for Shopify stores that recommends, compares and sells, live since April 2026: fin.ai/ecommerce.

We had no ML science support initially, so I owned the agent’s behavior: when to recommend, when to hold back, when to explore and when to close the sale. I prototyped it with the Anthropic API and an open-source shopping catalog, iterating against dozens of test scenarios. The end-user experience was also built in code, with tooling to compare UI configurations.

Product recommendations and add to cart in the messenger

Creator Monetization · WeTransfer · 2022

WeTransfer was looking for revenue streams beyond file transfer. I designed the vision for creator monetization that became part of the new company strategy, then spent a year building it out with a small zero-to-one team, all pre-AI. We shipped a page builder for publishing and selling creative drops, plugged into WeTransfer’s own ad network for distribution.

Creators sold over $1M through it within a month of launch.

The creator page builder for publishing and selling drops
Creator storefront pages built with the modular blocks

Vibe Check · Side project · 2021

A widget-first social journal for checking in with friends, built in the lockdown era. I led design and product from zero to one on a five-person team, alongside a founder whose previous startup was acquired by Snapchat.

Vibe Check invite sheet and Memories screen with tap streaks
Weekly Recap story screens with mood highlights, photos, places and music

Wordle · Side project · 2025

Wordle gives you one word a day, and I wanted to keep playing. So one weekend I vibe-coded my own, a fully working iOS app built with Xcode and Claude Code. The hard part was the custom UI: Swift is where Claude Code’s confidence runs out.

Xcode with the Wordle app source and SwiftUI previews

Then · Side project · 2021

A time tracker for iOS that shows where your time goes and how the things you do affect your mood. I fully designed it, it shipped in 2021, and it’s still out there: see the website.

Then app screens on a colored background

Rotate · Side project · 2023

A ride on the home-screen customization wave, when aesthetic widgets were everywhere and every phone was becoming a moodboard. Rotate is a playful widget you fill with quotes, visuals or checklists and schedule through the day. It found its crowd among teens on Pinterest, and it’s still on the App Store.

Rotate widget screens on a colored background

Days · Side project · 2024

A journaling app designed while I was down with covid, promising myself to make more memories once back on my feet. It was also a nudge from Apple: a new AI framework for suggesting journal entries had just opened up to third-party apps. More on the website.