Daria V.
Principal Product Designer
12+ years of design, from large consumer products to B2B to small apps of my own. A degree in physics, a past in marketing, and lately all in on AI: designing agent behavior and building my prototypes in code.
AI Sales Agent & Messenger · Fin (Intercom) · 2025–2026
Intercom built its name on customer support, then expanded into the broader customer-agent space, starting with sales.
I led design for the inbound B2B AI sales agent: the agent’s behavior, the configuration experience, and the end-user side, where I proposed a new form factor, a floating input we called Spotlight. It went GA in March 2026 and found PMF, with Anthropic among the early customers. See it live: fin.ai/sales.
The messenger has always been an extremely sensitive, high-impact surface, demanding polish and broad alignment. I explored a wide range of visual concepts and small interaction details. More about the visual design on our blog.
The experience is deeply interactive, so I did most of the exploration in code, which made it easier to demo, evaluate and hand off to eng. One example: the tint algorithm that samples the page behind the messenger as you scroll and recolors its window in real time.
AI Voice Mode · Fin (Intercom) · 2026
Fin is text-first, but I’d long argued that voice is its natural complement, with tools like WhisperFlow making voice input mainstream. Real-time voice-to-voice is non-trivial to fit into a messenger, so to validate engagement we shipped it for our own Fin on the marketing site first.
I built the prototype end to end: a real-time voice API wired into visuals I created for the mode, with three shaders and moving particles.
Procedures · Fin (Intercom) · 2025
Procedures are how customers control an AI agent’s behavior in complex cases: fin.ai/procedures. Nothing like it existed on the market; I led the design of the interaction model from scratch, shipped first for the Fin Service Agent in 2025.
I then explored unifying the model across the whole agent suite, from strict step-by-step processes to loose, goal-based instructions. Everything shown here is my own working prototype: the different editing interactions as well as AI-assisted validation, with a real compiler behind it.
AI Shopping Agent · Fin (Intercom) · 2026
An AI shopping assistant for Shopify stores that recommends, compares and sells, live since April 2026: fin.ai/ecommerce.
We had no ML science support initially, so I owned the agent’s behavior: when to recommend, when to hold back, when to explore and when to close the sale. I prototyped it with the Anthropic API and an open-source shopping catalog, iterating against dozens of test scenarios. The end-user experience was also built in code, with tooling to compare UI configurations.
Creator Monetization · WeTransfer · 2022
WeTransfer was looking for revenue streams beyond file transfer. I designed the vision for creator monetization that became part of the new company strategy, then spent a year building it out with a small zero-to-one team, all pre-AI. We shipped a page builder for publishing and selling creative drops, plugged into WeTransfer’s own ad network for distribution.
Creators sold over $1M through it within a month of launch.
Vibe Check · Side project · 2021
A widget-first social journal for checking in with friends, built in the lockdown era. I led design and product from zero to one on a five-person team, alongside a founder whose previous startup was acquired by Snapchat.
Wordle · Side project · 2025
Wordle gives you one word a day, and I wanted to keep playing. So one weekend I vibe-coded my own, a fully working iOS app built with Xcode and Claude Code. The hard part was the custom UI: Swift is where Claude Code’s confidence runs out.
Then · Side project · 2021
A time tracker for iOS that shows where your time goes and how the things you do affect your mood. I fully designed it, it shipped in 2021, and it’s still out there: see the website.
Rotate · Side project · 2023
A ride on the home-screen customization wave, when aesthetic widgets were everywhere and every phone was becoming a moodboard. Rotate is a playful widget you fill with quotes, visuals or checklists and schedule through the day. It found its crowd among teens on Pinterest, and it’s still on the App Store.
Days · Side project · 2024
A journaling app designed while I was down with covid, promising myself to make more memories once back on my feet. It was also a nudge from Apple: a new AI framework for suggesting journal entries had just opened up to third-party apps. More on the website.